Peter F. Drucker, The Practice of Management
Much has been written on Law Firm Marketing. These are general sources that will lead you deeper into the topic online but also point you towards recommended text books.
A guide to marketing a smaller law practice published by the Canadian Bar Association. Very concise introduction to the topic. Deals with preparing a Marketing Plan, Keeping it Simple and Implementation.
The American Bar Association also has a collection of best practice strategies and advice.
Keeping clients and serving them professionally is a full-time activity. It is also one of the essential cornerstones of legal practice marketing.
The Client Services area of The Canadian Bar Association Practice Link has an excellent collection of resources that are freely available. It includes articles, podcasts and handbooks that can be downloaded. (Not all links available to non-members).
Please give us feedback about your experiences using Foolkit and ideas for improvements.
A Blog dedicated to individual lawyer marketing for any size firm, by Tom Kane.
He quotes an article by Bruce Marcus in RainToday:
"It's true that when times are tough, it's easier to cut costs - including marketing costs - and to hunker down until it's over. But that's like drilling a hole in the bottom of a flooded boat to let the water out. For a professional firm in an economic crisis, there's no place to hide, so learn to fight back."
A Portal by Larry Bodine. This site includes:
Google Alerts will watch the internet each day for the key words that you set. You can choose to get a report daily.
If you enter details of a client or of topics that they are interested in then you may find something of interest to pass on to the client. It also helps you to stay abreast of trends in their field.
All articles from Canadian Bar Association unless noted otherwise.