Marketing

General Sources

Much has been written on Law Firm Marketing. These are general sources that will lead you deeper into the topic online but also point you towards recommended text books.

• ALA's Legal Management Resource Centre - Law Firm Marketing
• ABA Law Practice Management Section - Marketing
• ABA Law Practice Today - Articles on Marketing
• Altman Weil
• Professional Business Principles for Successful Business Professionals - David Maister
• Amazing Firms Amazing Practices - Gerry Riskin

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Legal Marketing Blog

www.legalmarketingblog.com

A Blog dedicated to individual lawyer marketing for any size firm, by Tom Kane

He quotes an article by Bruce Marcus “6 Steps For Being A Tougher Competitor In A Weak Economy” on RainToday.com:

1. Service the right market;
2. Target your business development efforts;
3. Look at your infrastructure;
4. Modernize your firm;
5. Don’t market on the cheap; and
6. Don’t wait – do it now.

He particularly liked Bruce’s concluding paragraph:

“It’s true that when times are tough, it's easier to cut costs – including marketing costs – and to hunker down until it's over. But that's like drilling a hole in the bottom of a flooded boat to let the water out. For a professional firm in an economic crisis, there's no place to hide, so learn to fight back."

Client Services

Keeping clients and serving them professionally is a full-time activity. It is also one of the essential cornerstones of legal practice marketing.

The Client Services area of The Canadian Bar Association Practice Link has an excellent collection of resources that are freely available. It includes articles, podcasts and handbooks that can be downloaded. (Not all links available to non-members).