Friday, 18th May 2012
Peter F. Drucker, The Practice of Management
Much has been written on Law Firm Marketing. These are general sources that will lead you deeper into the topic online but also point you towards recommended text books.
A guide to marketing a smaller law practice published by the Canadian Bar Association. Very concise introduction to the topic. Deals with preparing a Marketing Plan, Keeping it Simple and Implementation.
The American Bar Association also has a collection of best practice strategies and advice.
Keeping clients and serving them professionally is a full-time activity. It is also one of the essential cornerstones of legal practice marketing.
The Client Services area of The Canadian Bar Association Practice Link has an excellent collection of resources that are freely available. It includes articles, podcasts and handbooks that can be downloaded. (Not all links available to non-members).
Please give us feedback about your experiences using Foolkit and ideas for improvements.
A Blog dedicated to individual lawyer marketing for any size firm, by Tom Kane
His succinct advice is:
And he quotes Bruce Marcus on RainToday:
"It's true that when times are tough, it's easier to cut costs - including marketing costs - and to hunker down until it's over. But that's like drilling a hole in the bottom of a flooded boat to let the water out. For a professional firm in an economic crisis, there's no place to hide, so learn to fight back."
A Portal by Larry Bodine. This site includes:
Some news feed headlines:
Google Alerts will watch the internet each day for the key words that you set. You can choose to get a report daily.
If you enter details of a client or of topics that they are interested in then you may find something of interest to pass on to the client. It also helps you to stay abreast of trends in their field.
Address: 201 Victoria Square, Adelaide SA 5000
Phone: (08) 8228 0000
Fax: (08) 8228 0022
Email: clerk@anthonymasonchambers.com.au
Courier: DX 421
Web: http://www.barchambers.com.au
Address: 34 Carrington Street, Adelaide SA 5000
Phone: (08) 8205 2966
Fax: (08) 8212 6590
Email: barristers@barchambers.com.au
Courier: DX 107
Address: 24 Market Street, Adelaide SA 5000
Phone: (08) 8212 0603
Fax: (08) 8212 0699
Email: clerk@brianmartinchambers.com.au
Address: 360 King William Street, Adelaide SA 5000
Phone: (08) 8110 4900
Fax: (08) 8231 9352
Email: admin@campbellchambers.com.au
Courier: DX 424
Address: 48 Carrington Street, Adelaide SA 5000
Phone: (08) 8212 4511
Fax: (08) 8231 6080
Email: admin@carringtonchambers.com.au
Address: 61 Carrington Street, Adelaide SA 5000
Web: http://www.legoechambers.com.au
Address: Level 1, 96 Gouger Street, Adelaide SA 5000
Phone: (08) 8113 3400
Fax: (08) 8113 3499
Email: clerk@legoechambers.com.au
Address: 39 Mackay Street, Port Augusta SA 5710
Phone: (08) 8127 9701
Fax: (08) 8121 7639
Address: 133 Archer Street, North Adelaide SA 5006
Phone: (08) 8360 8320
Fax: (08) 8239 2282
Address: 90 Sturt Street, Adelaide SA 5000
Phone: (08) 8211 8113
Fax: (08) 8211 8223
Web: http://www.edmundbartonchambers.com.au
Address: 72 Wright Street, Adelaide SA 5000
Phone: (08) 8213 6400
Fax: (08) 8231 5295
Email: clerk@edmundbartonchambers.com.au
Courier: DX 398
Address: Level 1, 51 Angas Street, Adelaide SA 5000
Phone: (08) 8231 2244
Fax: (08) 8231 5611
Email: elizabethevatt@ihug.com.au
Address: 22 Divett Place, Adelaide SA 5000
Phone: (08) 8223 7900
Fax: (08) 8232 7001
Email: fcbrohier@bigpond.com
Web: http://www.ejchambers.com.au
Address: 356A King William Street, Adelaide SA 5000
Phone: (08) 8410 3672
Fax: (08) 8231 9270
Email: info@ejchambers.com.au
Address: 429A Gilles Street, Adelaide SA 5000
Phone: (08) 8232 3146
Fax: (08) 8232 3145
Address: 56 Carrington Street, Adelaide SA 5000
Phone: (08) 8212 6022
Fax: (08) 8231 3640
Email: admin@hansonchambers.com.au
Courier: DX 403
Address: 11th Floor, SGIC Building, 211 Victoria Square, Adelaide SA 5000
Phone: (08) 8211 7677
Fax: (08) 8212 9700
Email: clerk@hzc.com.au
Address: Level 3, 366 King William Street, Adelaide SA 5000
Phone: (08) 8410 3233
Fax: (08) 8410 2673
Email: clerk@hughburtonchambers.com.au
Courier: DX 58200
Web: http://www.jeffcottchambers.com.au
Address: 7 Gouger Street, Adelaide SA 5000
Phone: (08) 8231 2344
Fax: (08) 8212 3232
Email: admin@jeffcottchambers.com.au
Courier: DX 158
Address: 142 Wright Street, Adelaide SA 5000
Phone: (08) 8231 1855
Fax: (08) 8231 1909
Email: barristers@johnbraychambers.com.au
Courier: DX 396
Address: 47 Wright Street, Adelaide SA 5000
Phone: (08) 8231 6033
Fax: (08) 8231 7607
Email: clerk@kingstonchambers.com.au
Courier: DX 109
Address: 3rd Floor, 195 Victoria Square, Adelaide SA 5000
Phone: (08) 8231 2282
Fax: (08) 8221 5460
Email: clerk@mkirbych.com.au
Web: http://www.mitchellchambers.com.au
Address: 27 Surflen Street, Adelaide SA 5000
Phone: (08) 8212 7583
Fax: (08) 8231 2621
Email: info@mitchellchambers.com.au
Courier: DX 219
Address: 12 Coglin Street, Adelaide SA 5000
Phone: (08) 8110 9100
Fax: (08) 8231 5439
Email: info@murraychambers.com.au
Courier: DX 425
Address:13 Gibson Street, Port Augusta SA 5700
Phone: (08) 8641 3329 or 0439 950 001
Fax: (08) 641 3330
Email: sallybur@bigpond.net.au
Address: 195 Victoria Square, Adelaide SA 5000
Phone: (08) 8212 1102
Fax: (08) 8231 9573
Address: 78 Angas Street, Adelaide SA 5000
Phone: (08) 8232 1900
Fax: (08) 8232 0845
Email: admin@torrenschambers.com.au
Courier: DX 365
Address: Level 30 Westpac House, 91 King William Street, Adelaide SA 5000
Phone: (08) 8113 5720
Address: Level 2, 366 King William Street, Adelaide 5000
Phone: (08) 8213 7000
Fax: (08) 8213 7001
Email: wsch@senet.com.au
All articles from Canadian Bar Association unless noted otherwise.
Marketing
Internet and Marketing
Media and Marketing
Women and Marketing
Clients
Small Firms
