Advertising Inquiries

Advertise on Foolkit to advertise to Lawyers and
other people who need to find a Lawyer.

Foolkit is the Lawyer's Toolkit.

Access to Foolkit is free. It is full of useful and current information, saves a busy lawyer time and helps him make money. It has a fresh layout and is so simple to use that any Fool can use it.

How do lawyers use Foolkit?

• Visitors go to one or two pages, leave and then come back again for another one or two pages.
• Lawyers use a range of websites on a daily basis. We have made it easier for them to use Foolkit as their portal to those other sites.
• We have kept it practical and focused.
• The information is grouped in ways that make sense to a person in the legal profession.
• We have kept it simple so that you don't need a law degree or be an experienced or confident internet user to find your information.
• We have included tools to target information on those sites.
• If they prefer to search, then they can search the Site using our Google enterprise search engine which is powerful and fast and gives the details they need to make a quick informed selection.
• We have collected more information together than the average lawyer would realise was available to them on the internet. Foolkit is so much more lively and interesting than other legal websites.

Each visit and each page is an opportunity to see your advertisement.

We have designed Foolkit to keep them coming back. Foolkit includes an Intranet Tool which creates a home page for a law firm to bring together a collection of useful information just for them. It centralises that data, it organises it and it makes very easy to get to through our search engine. And each time they access it, they come through our Site.

If they already have an Intranet, then we encourage them to integrate Foolkit into their Web site.

Even our classified section is designed to keep them coming back. They are not just classified advertisements. They are great time savers. They help lawyers target the goods and services they are looking for.

How else do you advertise to Lawyers?

Why other methods fail.

• If you advertise in the print media - how often does the visitor go to or read the page where your advertisement is? How many lawyers subscribe to the publication? Does everyone in the office read the publication? And print media is so static.
• If you direct market - just how good is your data base and how many people does your material actually reach and how often does it cross their desk?
• If you send emails - how often does it get caught in the filter or get deleted after one quick glance?
• If you advertise on your website, how do you get them to look at your website in the first place? If a lawyer uses your competitor's products, then you can not advertise on those sites.

Unlike other media, Foolkit is available to everyone and it is free. You don't need to subscribe or be a member. Even if you had not heard of Foolkit before, you would find it on an internet search.

Lawyers are very busy people.

• They don't have time to read everything. Their secretaries filter what reaches them.
• They create piles of less urgent material "to read when I have time later" and then periodically throw the pile out.

Foolkit is the opposite of this. The Fool knows this because the Fool is a real practising lawyer with a busy successful practice. That is why Foolkit cuts to the chase - no opinion pieces, no information that a real lawyer would only use once in a lifetime, no wading through information that is only useful to a lawyer in another State.

Your customers come looking for us - what a perfect place to advertise!

Foolkit for Other Businesses and for the Public

Foolkit is also a great resource for other businesses that use the Law and for the Public.

Foolkit has credence for them as it is a resource used by the legal profession. Foolkit is an excellent vehicle for advertising to those who are starting to look for information on the Law or who are trying to find a Lawyer.

Foolkit also answers many of the common questions that the Public have about the Law and Lawyers.

To advertise on Foolkit

For a Rates Sheet and for Advertising Inquiries, contact

There are separate editions for each State. Advertise in one State or advertise Nationally.

Foolkit, PO Box 326, Goodwood, SA 5034

Email: